About Me.
Fractional Chief Growth Officer, Revenue function architect,
and founder of Leftorn
Over the past decade, I have led growth and marketing functions across B2B and D2C scale-ups, from Series A start-ups to 400-person organisations, managing marketing, operations, commercial, and product teams.
What distinguishes my work is not channel experience alone. It is the ability to build what sits beneath the channels: in-house attribution models designed from first principles, unit economics frameworks tied directly to P&L, and revenue operating models that make growth repeatable without me in the room.
I have delivered this in HealthTech, hospitality, events, housing, and e-commerce, in France, Germany, the United States, and the United Kingdom.
Our Story
Most companies have data. Few are data-driven. NewVantage Partners' annual survey of Fortune 1000 executives has found year after year that the main barrier to becoming data-driven isn't technology. It's culture: less than a third (20 to 40%) of firms report having built one. Access to dashboards doesn't change how decisions get made; it just adds noise if the structure around it. Clear ownership, decision rights, and incentives tied to data, not opinion, aren't there. Becoming data-driven means rebuilding how a company decides, not just what it measures. Leftorn exists to lead that transformation: we work inside your leadership team to redesign decision processes, set the right structure, and shift the mindset, so data stops being a report and starts being how the company runs.