Growing Profitably
Scale-ups past Series A tend to share a familiar pattern. The team is talented, the budget is growing, the campaigns are running.
Yet something does not add up.
Attribution data that fails to reconcile with finance reports. ROAS figures that look healthy on paper, until mapped against contribution margin. A marketing function executing at pace, with no shared framework connecting spend to commercial outcome.
The result? Growth that is faster to fund than it is to sustain.
Fractional Chief Growth Officer:
Not a simple CMO.
Not a consultant.
A Growth Architect.
Most scale-ups have tried fractional marketing leadership. What they rarely get is someone who builds the infrastructure first: the measurement systems, the economic models, the structural frameworks, before optimising spend.
Revenue Function Architecture is the discipline of designing and building the operating foundations of a company's revenue engine. It works at three levels.
01
Measure
Multi-touchpoint, attribution models built from first principles. No black-box tools. No platform-reported figures the CFO cannot audit. Clean, defensible data that connects marketing activity directly to revenue outcomes tailored to your business.
02
Optimise
Map ROAS to contribution margin. Model LTV:CAC across your full acquisition mix. Build the investor-grade metrics framework your next fundraise will require. Improve the profitability of existing spend before adding more of it.
03
Structure
OKRs, team architecture, reporting cadence, and cross-functional governance designed so that growth becomes repeatable without depending on one person to hold it together. The operating model your scale-up has been missing.
04
Playbook
Together, we will build the path to your playbook for repeatable growth
How it works:
Speed & Impact in our DNA
Start with a free 30-minute diagnosis call. No pitch. No generic slide deck. Just an honest conversation about where your revenue infrastructure stands today, and what it needs to become.
Available for part-time fractional mandates and interim full-time engagements. B2B and D2C · Remote and on-site across Europe.
01
Diagnose.
A structured audit of your current revenue function: measurement quality, attribution logic, unit economics, team structure, and OKR alignment.
No assumptions. No recycled slide decks. A precise picture of where your revenue infrastructure stands today and where the structural gaps are costing you most.
02
Design.
A clear architecture for your revenue function: what to build, what to fix, and in what order. Prioritised by commercial impact and execution feasibility.
The blueprint your team can act on immediately, with full accountability baked in from the start.
03
Deploy.
Hands-on implementation alongside your team. Attribution models built. Unit economics frameworks embedded. OKRs defined, aligned, and operational. Progress tracked against agreed milestones at every stage.
Not handed over and forgotten. I train and mentor your team and built the playbook, processes and habits to run without me when the engagement ends.
ALWAYS CONNECTED
Mentoring
Side by side your your leaders, I help them grow in their role and ensure that all the best practices are implemented within their departments and processes.
Workshops
tailored to your team challenges. I build specific workshops to align departments, goals and processes for better performances.
Embebded
fully integrated, I lead the team, empower your leaders, build your playbook, data-driven culture and structure your team to handover the leadership role to them once ready.
